We design digital products
loved by users.

We're a team of digital product designers

For any creator, seeing people love your creation is an extremely fulfilling experience. And like most fulfilling experiences, it usually comes at the end of a long, rigorous journey.

We believe that digital products are no different - building them right is hard - taking years of work by teams of professionals. A multi-year journey full of ups and downs, moments of frustration, hope, disappointment, discovery and of course, joy.

If you're a creator planning to embark on such a journey, we're a team of designers, researchers and artists that can join you.

We imagine the product development process as a
continuous cycle.

The cycle starts with an insight. Sometimes, it comes out of formal research. Sometimes, it doesn’t. But in any case, it’s the insight that guides strategy, scope and design.

The design is tested using prototypes, which often leads to further insights that are used to improve the design before building and releasing.

We don’t just stop there - we monitor the data to see how the product is doing and user the insights gained to design the next version.

While our involvement varies from stage to stage, we are involved in each one.

We've helped built and run such products for start-ups, SMEs, and large organizations. We’ve documented some of these as case studies. Each one of these also focuses on a value that we live by.

Augli: A critical thinking app that kids enjoy learning from

Anjali and Kamal were building a product to help kids learn critical thinking. They knew that to build an engaging product that actually delivers on this promise, they needed a team that cared about the all three aspects : the users, the founders and the mission.

Read full story

Capshine: Finding the right english learning app for our users

Capshine started out as a classifieds app with short engagement and high churn. Move forward a few months, the app now has thousands of daily active users, many paid customers and an unending list of happy reviews on the play store. Read the story of how iteration made this possible.

Read full story

Sriram Housing Finance: Getting Fintech right for users from tier 3 towns

Sriram is a well-known brand in home finance. When we started designing their digital product, we realised that while the company and executives have been in this business for years, the users are first-time borrowers who know little about loans. Designing to please the stakeholders would just not work. Read about how user testing helped us get the design right and also also build consensus within the organisation.

Read full story

Bren: Digital transformation with a human touch

Bren, a leading real estate developer in Bangalore had started building a team for their digital transformation journey. Within a few weeks, they realised that it wasn't enough for teammates to be competent at their roles - they needed to be competent collaborators as well.

Read full story

Contact us

Looking to start a new project or just want to say hi? Send us a message using this form or connect with Saurabh on WhatsApp.
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We're a team of digital product designers

For any creator, seeing people love your creation is an extremely fulfilling experience. And like most fulfilling experiences, it usually comes at the end of a long, rigorous journey. We believe that digital products are no different - building them right is hard - taking years of work by teams of professionals. A multi-year journey  full of ups and downs, moments of frustration, hope, disappointment, discovery and finally, if things go well, joy. 

If you're a creator planning to embark on such a journey, we're a team of designers, researchers and artists that can join you.

We see product development as an iterative process

We can help in these areas:
Research > (Insight)  > Strategy > Scope > Design > Test > Build > Release > Monitor

Learn More
What we are best at

We've helped built and run such products for start-ups, SMEs, and large organizations.

Capshine(by Sulekha)
Capshine started out as a classifieds app with short engagement and high churn. Move forward a few months, the app now has thousands of daily active users, many paid customers and an unending list of happy reviews on the play store. Read the story of how iteration made this possible.
AugLi
Anjali and Kamal were building a product to help kids learn critical thinking. They knew that to build an engaging product that actually delivers on this promise, they needed a team that cared about the all three aspects : the users, the founders and the mission.
Bren
Bren, a leading real estate developer in Bangalore had started building a team for their digital transformation journey. Within a few weeks, they realised that it wasn't enough for teammates to be competent at their roles - they needed to be competent collaborators as well.
Sriram Home Finance
Sriram is a well-known brand in home finance. When we started designing their digital product, we realised that while the company and executives have been in this business for years, the users are first-time borrowers who know little about loans. Designing to please the stakeholders would just not work. Read about how user testing helped us get the design right and also also build consensus within the organisation.
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