The Back Story
When the CEO of Bren bought a Ferrari and started using it, he was impressed by not just the car, but also the seamless digital experience that came bundled with it through the MyFerrari app. All his interactions with the car company and community were elegantly handled in the app.
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He soon realized the convenience that such an app could bring to his own customers, the individuals who purchase apartments from Bren. If designed correctly, many of their questions, concerns, and anxieties could be handled by a digital experience delivered through an app. The head of technology agreed and thus was born the concept of MyBren.

‍Stakeholders’ Goal- Maximize outcome for Bren user- 
Reduce the anxiety of Bren customers for their interactions with Bren, post-purchase via accessible documents/records of their purchase
⦿ Benefits to the business is reduced customer tickets
⦿ View updates of their upcoming projects
⦿ Refer a friend View & Redeem reward points
⦿ Upsell other Bren apartments
⦿ Upsell Nolta furniture

‍Mediyum’s Goal
Use our refined processes although they are dynamic but at this point we are confident that our processes are tried and tested to a point where they are integral to the success of us building a unique native mobile app which achieves stakeholder’s goals.
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‍User’s Goal
To have a seamless app to get live updates on the project that they have invested in. This includes stage by stage construction updates and having access to the documents on the app. 

‍Collaborative phase
‍By means of fusing demand and supply. We used our processes to achieve the Goal of Bren to deliver MyBren App.
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We begin with the 1st step of the Project Lifecycle which is the Project Brief
‍In this phase we had many calls and communication with the client to understand the design requirements as well as the capabilities of the application.

During step 2 we delved into Mapping user journeys.
‍Each feature in the user journey was analyzed and discussed with the stakeholders in detail to get a clear understanding of the user's behavior and the intended paths they would choose while using the MyBren App. This involved understanding the emotional response of the user in every stage of the journey as they navigate through the app. 

Step 3 was building the component diagram. 
Each stage of the user journey helped identify the component needed to achieve the end goal intended. The challenge was to build all the right components yet keep the design sleek and simplistic. 

The following step was crucial to our process - Step 4 was the wireframing. The stage when we turn ideas into reality.
This is a highly engaging stage of building an app where a deep alliance is needed to build all the right components. Our design team in this project used the principles of interactive design to establish a structure and flow of possible design solutions to help generate relevant experiences for the user. The wireframes we built helped the stakeholders ideate toward more optimal and user-focused prototypes. We had multiple sessions of reviews to keep refining the wireframes till a point of no return.

The 5th step involved working on the visual language 
Bren already had a brand guideline which they shared with us hence our team had the task of creating a design system which was easily achieved with feedback from the stakeholders.

Followed by this we worked on step 6- which was the visual design
‍Converting the wireframes to visual design is all about making the app more relevant and tangible to the users. Who better to tell us how to make MyBren more relevant to the users- the team at Bren. They knew their clients and knew exactly what was needed to make the Visual design phase possible. With multiple iterations and myriad calls we finalized on a style and churned out the Visual design for MyBren

What came as the next step was - The prototyping which gave the team an experience of how the app would feel for the first time since they began work on it. Step 7 was slowly about bringing to life the application that was in the form of an idea. The Bren team could first time feel how it would be like navigating through the application and give us more realistic feedback that we could integrate into the designs to improve functionality.

While steps 5 and 6 were in progress we engaged in parallel with User testing. Step 8 of conducting user testing gave us a deeper understanding of how each feature of the app was perceived by the users. This helped us refine several of the flows. So by the end of it, we had a product that was more finished than it could ever be and ready to be handed to the development team.