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The Back Story

When the CEO of Bren bought a Ferrari and started using it, he was impressed by not just the car, but also the seamless digital experience that came bundled with it through the MyFerrari app. All his interactions with the car company and community were elegantly handled in the app.

He soon realized the convenience that such an app could bring to his own customers, the individuals who purchase apartments from Bren. If designed correctly, many of their questions, concerns, and anxieties could be handled by a digital experience delivered through an app. The head of technology agreed and thus was born the concept of MyBren.

Stakeholders’ Goal

Maximize outcome for Bren users to reduce the anxiety of Bren customers for their interactions with Bren, post-purchase via accessible documents/ records of their purchase.

  • Benefits to the business is reduced customer tickets.
  • View updates of their upcoming projects.
  • Refer a friend.
  • Upsell other Bren apartments.
  • Upsell Nolta furniture.

Solution

Project brief

1

Project Brief

We begin with the 1st step of the Project Lifecycle which is the Project Brief. In this phase we had many calls and communication with the client to understand the design requirements as well as the capabilities of the application.